I spent big money, and still didn't sell a car!
With a dealership lot full of trade-ins and off-lease vehicles, sales manager Larry White sat down to total up his auction costs.
He had written checks to GMAC Smart Auction and to Dealer Services and to Block Auction and to the transportation company. The costs didn't include the wages of the used car manager and porters. And, still the cars were unsold and remained on his lot....
There has to be a better way to wholesale cars.
Larry, a sales manager with 20 years in automotive retailing, knew there had to be a more cost-efficient way to wholesale used cars. He set out to help his dealership - and others - save time and money by creating a new auction company.
Several principles guided his efforts. The new auction company should have "a skin in the game" and make money only when a deal is done. For speed and efficiency, the internet would be the way to go. And, knowing the many demands placed on dealership management, the idea of "Keep It Simple, Sir" (e.g., K.I.S.S.) would be paramount.
A better way is now here: Introducing Kiss Auction
In early 2008, Larry White joined with long-time internet industry veteran Jeff Stanislow to create Kiss Auto Auction and its web site, www.kissautoauction.com.
Knowing that backing is key, we reached out for other partners that today include Fifth/Third Bank, Motor City Interactive, Automotive Inspection Services and Hot Shot Transportation.
We also teamed up with a local non-profit company to create an industry first: we've placed a "donate your car" button on kissautoauction.com for dealers who wish help to people in need, and gain a tax deduction while doing so.
Kiss Auto Auction: The focus is on savings.
Designed for automobile dealers only, kissautoauction.com is easy to use and cost effective. There are no initial posting costs and no re-posting fees.
You pay a flat rate of $100.00 - and only when you buy or sell a vehicle.
Kiss Auto Auction: The focus is on convenience.
To keep expenses low and convenience high, Kiss Auto Auction leverages the power of the internet for advanced technology solutions such as RSS feeds and text messaging solutions. As a result, it's easy for dealers to do business with kissautoauction.com from any location, at almost any time.
And, that's just for starters. We're now integrating solutions from Black Book, QuickBooks, Salesforce, CarFax and others to deliver even greater value and convenience.
Kiss Auto Auction: The focus is on Michigan.
While competitors are rushing to go "national," Kiss Auto Auction is focused on the needs of Michigan dealers.
In fact, look for one of our representatives to call on you. Through this effort, we seek to gain your trust, learn and earn your business, and build long-term relationships.
Kiss Auction: The focus is also on fun!
To help introduce you to Kiss Auto Auction, and to aid us in getting to know you better, watch for our invitations to upcoming events.
A summer golf outing and a fall hunt are all ways in which Kiss Auto Auction plans to bring Michigan's automobile retailers together for a little bit of education, and a whole lot of fun! Hope you can join us.
For more information on Kiss Auto Auction....
Visit www.kissautoauction.com, or call 1-877-364-KISS.
