Auto sales industry veteran, Larry White, was unsatisfied with the current auto auction system. In his 20 years of experience in automotive retailing he realized that the costs of using other online auction blocks services were not resulting in increased sales and his cars remained stagnant in his inventory. So he devised a new plan to help dealers across the state of Michigan sell and purchase used vehicles. His guiding principle was, “Keep it Simple, Sir” or KISS. Based on this principle he decided that the internet would provide the means to make auto auctioning simple, cost-effective and save a lot of time for the dealer. “An auction pricing model guarantees the best value for the purchaser, and by allowing the seller to set a minimum bid, ensures they are satisfied as well. All at a fraction of the costs compared to traditional block auctions,” said White. “The dealer community values honesty, integrity and fairness, all qualities that will be evident to users of KISSAutoAuction.com.”
White partnered with Jeff Stanislow an internet marketing innovator who has specialized in the field for over 10 years, to create Kiss Auto Auction in early 2008. The password-protected, secure Website will allow dealers to browse and bid for specific models as well as present their stock for other dealers to consider for purchase. The Website allows for the transactions of all brands and models. Using the internet will keep costs, for you the dealer, at the lowest possible value since the registration and usage fees do not have to cover any infrastructure. Thanks to Kiss Auto Auction you can bid, buy or sell your vehicles without leaving the sales floor of your dealership. “We are leveraging technology to provide the best business value attainable for our clients,” said Stanislow, co-founder of the site. “Not only will tools such as RSS feeds and text messaging make commerce quicker and simpler, but our network of partners such as 5/3rd Bank, Motor City Interactive, Automotive Inspection Services and many others will create an environment that is unique and unrivalled in the used automobile space.”
While competitors are rushing to go "national," Kiss Auto Auction is focused on the needs of Michigan dealers. The dedication to Michigan dealers will allow for a more personalized auto auctioning experience. In fact, look for one of our representatives to call on you. Through this effort, we seek to gain your trust, earn your business, and build long-term relationships. Kiss Auto Auction’s dedication to the community is evident with its innovative new idea for helping those in need. In an industry first, Kiss Auto Auction has partnered with an area non-profit, to provide an easy way for dealers to donate their cars while simultaneously getting a tax-deduction. Sign-up with Kiss Auto Auction and begin saving today!
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